According to these results, 60% of the 52 people we questioned said that they or their parents use Persil products. This works us because we know that the majority of people use Persil products. In the focus group we will ask the group what they like about Persil product and also why they do not buy Persil products.
According to these results the majority of people we survayed said that they do not think that Persil products are not appropriately priced. This means that in are advertisement we will have to use techniques such as 'promise a benifit' so that people think that Persil is worth the price or 'make an offer' so that people feel tha they are being treated fairly.
According to these results, the majority of people we survayed said that hey prefered Persil to any other of the big name brands, Persil was followed by Daz then Bold then Ariel and finnaly Surf. This is useful information becauae we can now find out why people prefere Persil and what they do not like about products such as Surf.
When asked 'How could Persil products be improved, a popular response was that the small could be improved, many people suggested a fruitier scent. With this information we could say that Persil products now have a fruitier smell, we could use a slogan such as 'Persil, now with added fruit.'.
Some people said that they do not buy Persil because they are allergic to it. With this information we could make a scientific claim in our advert saying that people with allergies or things like eczema can now use Persil because we have made it dermatologically friendly.
Many people agree that Persil is quite expencive for what you actually get. With this information we can make an offer in our advert, we could either give a reduced price or increase the size of the products, for example by 20%.
This survay has been useful to our planning because we now have a better understanding of what our target audience think of persil and so we have a better understanding of how to advertise our product.
When asked 'How could Persil products be improved, a popular response was that the small could be improved, many people suggested a fruitier scent. With this information we could say that Persil products now have a fruitier smell, we could use a slogan such as 'Persil, now with added fruit.'.
Some people said that they do not buy Persil because they are allergic to it. With this information we could make a scientific claim in our advert saying that people with allergies or things like eczema can now use Persil because we have made it dermatologically friendly.
Many people agree that Persil is quite expencive for what you actually get. With this information we can make an offer in our advert, we could either give a reduced price or increase the size of the products, for example by 20%.
This survay has been useful to our planning because we now have a better understanding of what our target audience think of persil and so we have a better understanding of how to advertise our product.
Distinction 3.2
ReplyDeleteMerit 3.3
ReplyDelete