Tuesday 29 March 2011

Survey Analysis BA


These are the results we gathered from our questionnaires, they show that 60% of the people we asked buy Persil products, this is a good start for us, because it shows that Persil is already a great selling product. 
 According to the 52 people that replied to my e-mail, not many of them thought that Persil was appropriately priced, this could imply that either Persil is either too expensive, or too cheap, but i don't think people would be complaining if Persil was cheap as chips.
According to the results i recieved from this question, Persil is on top of its opposition in the opinions of the people i asked.

When asked how Persil could be improved, the majority of the people we asked wanted a better/fruitier scent, and more variety to the scents of the existing products. An interesting result was that someone asked for Persil to be more dermatologically friendly because he has eczema and Persil is really harsh on his skin.

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