Tuesday 22 March 2011

Advert Analysis BA 2



This is a Persil advertisement from the 70s/80s, it shows a child, around 11 years old playing football in a rather muddy feild, it's clear that the child is really enthusiastic about his sport, because he is running through everyone, and immediately gets up when he is tripped and covered in mud. He continues to run, and ends up scoring with an elaborate overhead kick, which results in his perfect white kit getting even filthier, much to his mothers' dismay. Who, in the next shot, is stood over the sink shaking her head and looking at the dirty shirt.

The sound running in the background includes a typical 1970's sports-cast theme song, and a voiceover from an old sounding man with a cliche voice, saying: "If you're the mum of a champion mother, then you're the mum of a champion dirt collector"

After the Persil wash, the shirt is bright white again, as if it was brand new, and the child is back on the pitch again in no time, looking fresh and whiter than white. The editing is poor, but I suppose that's a given considering the technology and talents of the time. The camera quality makes the picture hard to distinguish.

http://www.tellyads.com/show_movie_vintage.php?filename=VA0910

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