Market Research MS

Persil has a number of competetors, each competator has a different way of gaining customers. for example Ariel is well known for its 'fresh smell' and so they use thins to there advantage. Areil promises a benifit through there advertisements by claiming that if people buy this product then they will  not be able to resist smelling the 'freshness'

Bold is another one of Persils competators. The name 'Bold' suggests that the company is tough, however the advertisments suggest otherwise. Bold use a technique called peer approval, they suggest that if someone were to use Bold, they will be more 'huggable'. Bold also use a talking head technique in which they ask children what a 'hug from mum' is like.

The final main competator for Persil is Daz, Daz uses a technique called dramatic conflict. All of there advertisements are filmed like a soap opera, in this soap there is always a problem, such as a man cheating on his girlfriend, or somebody spilling a drink on there expensive shirt. It is always Daz that 'saves the day'. This is an effective way to advertise a product because it makes the product seem more dramtic and so the people who use it will  feel asthought they are in a real life soap opera.

All of these cleaning products are unique and effective in there own way and so it is important for persil to stand out. They do this by not only promising that they can clean out stains, but promoting dirt, particually in children. This is espesially effective because children want to do things that will make them dirty and so Persil can always be there to clean the mess.

In terms of price, Persil are good for money there washing powder works out at 18p per wash