Advert Analysis 1 MS

This is what I believe to be a very effective Persil advert. The advertisement begins wih a shot of a robot tucked away in what appears to be a shed. This robot has human like features such as eyes and mouth, and so the robot is life like. we then see the doors to the building open and we along with the robot see the outdoors. The robot is intreged by this and walks outside. The robot begins to explore this environment and in doing so, obtains real human body parts. When the robot picked up a worm to take a closer look his machanical arms turned human, when he walked through a puddle, his robatic feet turn human. At this point the robot appeared to be having a good time and starts running around and playing in the dirt. Suddenly it began to rain and at this moment the robot turned completly into a young boy. With his human tongue the young boy began to tase the rain as it fell from the sky. As the young boy is standing in the puddle that surrounded him the words 'Every child has the right to be a child' appeared on screen and then as the boy ran off the well known phrase 'Dirt is good' was shown.

The shot types used in this advert are one of the many elements that make this advert effective. Establishing shots are used to show the audience where the advert is set, for example, at the start of the advert the establishing shot shows us that the robot is in a shed like environment. At the end of the advert, an establishing shot is also used at the end of the advert when we see the young boy standing in the puddle. Close up and extreme close ups are used throughout the advert to show the audience what the robot is doing, it also allows us to see why the robot is changing.

The mise en scene of this advert is fairly straight foward it is set in what appears to be a large garden and required a shed and possible either/both a robot costume and CGI.

The target audience for this advert is clearly parents, it sends a message to them that no child should have to stay indoors and hide from dirt. This advertisement triggers a parental instinct because it shows a child having fun.

The sounds in this advert is what makes it so special. Througout the advert there is a muscal sound track of a piano. The piano is a good feature because it influences the way the audience feels throughout the advert, for example at the start of the advert, we feel sad becuase the music is slow, however towards the end of the advert the tune's tempo increses and so our mood is lifted.

There is also some ambient sounds such as birds singing, as well as diegetic sound.

The main advertising technique used in this advert is nurture, the fact that there is a child in the advert instantly trigger a parental instinct and so people believe that if they buy Persil, there child will be able to be a 'homo'