On Tuesday 29th March 2011 our production team conducted a short focus group with our class. This focus group gave our team an oppertunity to further research our target audience. The focus group allowed us to have an in depth disscusion with our audience thus collecting more informative responces, as apposed to a brief survay where we only recieve one sentence or in some cases one word responces.
Ben was our spokes person for the focus group and it was his duty along with my own to motivate our audience into providing us with informative answers. We found out what people like about Persil and what they do not like about Persil. Some of our audience members had conflicting opinions, for example some members said that they liked the fresh smell of Persil, whereas others thought that the smell was boring and needed a more interesting scent. Although thought and opinions did clash, it was all useful to our team becuase we now know that not everybody will like every aspect of Persil products, this is why we must emphasise the things that they already like and the things they would like, for example, in our advert we could say that Persil still gives a fresh smell but is now more interesting.
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