Advert 2 small but mighty
In advert two the story is of children who are just like the new Persil small but they are mighty and strong for their size. The settings for this advert is mainly like all Persil adverts and is based outside in nature. Again most people in this advert are young children enjoying their childhood. As the slogan for this advert is “Every child has the right to be a child”. In this advert the conflict is that children are outside enjoying themselves and they are small, but the resolution is that even though that they are small they are mighty and are able to be small but strong just like the new Persil that is concentrated and there is not as much but it is just as strong.
In this advert the camera shots that they use are mainly two shots, with more than one person in the shot in these shots the two objects conflict as mainly one small child and then another large object or person and how the small person can be just as mighty as the large object.
In the advert the main colour scheme as in many Persil adverts is green as the children are in nature, in the advert the children are wearing either white or wearing bright vibrant colours that stand out to the viewer In the advert the props that they are using are props that children will enjoy like seesaws and rubber tyres that children would play with at the park appealing to the child.
The target audience for this advert again is for parents again as when their child has been outside playing they can then get there clothes back nice and clean with Persil small and mighty.
One advertising technique that has been shown is promise of benefit as their child clothing will clean and also letting their child enjoy their childhood. Another technique that they have used is exaggeration of how small the children are in the advert but they have used it will to show how the new Persil small and mighty is used.
Distinction 3.2
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