MS Persil advert 2 review and reflection

Our second advertisement is about a lazy teenage boy in a boring class, he is not falling asleep and not doing any work, suddenly he gets a text message from his mum asking him if he has done the washing up, he panics and runs home. Just minutes later he gets back to class and texts back ‘yes’.

We used promise a benefit as an advertising technique, we shown this by making out that using Persil is so easy to use, even this teenager can do it, and in no time. The advert does not have any other advertising techniques.

We decided to put a song into the advert; however I am not happy with the choice of song as I do not believe it fits and it is only on for a few seconds. We also sped up the footage of our character walking out the room, which does not look brilliant but still fits quite well.

The advert would have been much more effective if we had shown our main character actually doing the washing. We also should have a different song or make the song fit better.

The only legal issues we would have is the issue of copyright in terms of the song and the phone we used in the advert.

Editing evidence

CN Persil advert 1 review and reflection

MS Persil advert 1 review and reflection

In our first advert (the football one). We used a couple of techniques. We used peer approval because we believe that if younger people think that Persil is cool then they will try to persuade their parents to wash their clothes with Persil. In our advert, two of our characters are jealous of the other character because their clothes are dirty. They force him to tell them how he got his shorts so white. In the end the boy with clean shorts confesses his secret detergent.  They all then played football together happily.                                                                                                                                            We also used promise a benefit because we are essentially promising our audience that if they use Persil, they too will be able to clean their filthy clothes to perfection and make their friends jealous.

We decided to film some of the advert in POV, we only used this with our main character this was so that the audience could get a sense of what it would be like to be this person. We also decided to make the advert seem fast pace.

I do not believe that our advert was effective and I do not believe that it would persuade people to buy our product. Our advert shows nothing about washing, it has no logo and the two supporting characters appear to bully the main character in to telling them how he got his shorts so white. Another reason I not believe that the advert was effective is that none of our characters look convincing, we invested in football shorts but to make the advert convincing we should have invested in a full football kit.

If we were to restart this assignment I would get somebody else to act as i do not believe that anybody in our group is a good actor.  I would also look into getting actual football kits as I do not believe that our costumes were convincing.

We had no legal issues with our advertisement however there is the ethical issue of bullying. To sum up I do not believe that our advert was a success; this is because it is not at all persuasive.

CN Persil advert 2 review and reflection

Advert 2 reflection

Ben Arnold – Persil Advertisement 2 Reflection

For the advertisement we used multiple techniques in order to make it as similar to a genuine Persil advert as I could, for example, we used promise of benefit and peer approval. I think they could be rather effective, if we only used them properly. We could’ve used both of them, and more techniques, to a greater effect if only we left ourselves more time.

During the editing process we made a few decisions as a group, mostly regarding the quality of the shots and the skill of our actors. We had to cut the shots together in order to make the acting look as fluent and professional as we could. Given what we had to work with, this proved a harder task than we anticipated. All three of us made an individual edit so we could compare and see who’s was the best to use, but because we all had similar issues with the editing we decided to all contribute our favourite parts into one collective edit to try and eliminate as many of the problems as we possibly could within the remaining time we had left before the deadline.

Personally, I do not think our advertisement would persuade many people to buy Persil, and honestly, I think it would spark some kind of outrage within the target demographic because of the possible element of bullying involved in the advertisement. Two of the characters (Conor + Ben) could possibly be seen bullying the other (Matt) into the formula for perfectly white shorts. Although this is not necessarily the desired meaning, it is a very high possibility that it can be misconstrued.

I think the advert was very ineffective at conveying the sheer quality if Persil, because it involved nothing to do with washing clothes, for all the viewer knows, Character 3 could’ve just gone out to buy more white shorts for his friends. We definitely should’ve included a scene in which the character throws the shorts into a washing machine, or at least something along those lines.

There are many ways in which this advert could be improved, and every single one of them could be achieved by giving ourselves more time. The issues we had included: poor acting, bad camera work, bad props/costumes and just general poor planning.  Next time, we would take the task a bit more seriously, and find better actors/costumes/location etc. We only started this advertisement with two weeks left of term time, all three of us thought this would be enough, but we soon discovered that we should have left ourselves a lot longer to complete the task. 

Next time I would definitely take note of everything that went wrong this time, and we would certainly try to address those issues as well as we possibly can. For example, as mentioned, a strong bad point of the advertisement is certainly the acting, so next time, we would gather better actors and definitely make sure the advertisement itself is fool-proof in the planning stages. Purely because it was the bad planning, and awful acting that made the advert poorer than it could’ve been.

Advert 1 reflection

Ben Arnold – Persil Advertisement 1 Reflection

This advertisement used a couple of advertising techniques, which were promise of benefit and nurture. Both of them could be used to great effect, and I think that, if we pulled off this advertisement as well as we’d hoped, they would’ve been good ones to use. On reflection, I wish we had used many more techniques, because the advert needs to be more elaborate and professional.

To be honest, we made this advertisement during the editing process itself, because it turned out nothing like we had planned. We planned, shot, edited and exported the film in the space of a few hours, so the editing process was the most important section of this production for us. We made a few decisions regarding the continuity, because we originally planned the shots to be in a completely different order, but decided, with the time we had left, that we had to finish the advertisement as quickly as possible. Just like with the football advertisement, we really did need to leave ourselves more time.

I think this advertisement more than the other is a bit more persuasive. I think more people, especially parents, would prefer to buy Persil on the basis of seeing this advertisement over the football one. The fact that this advertisement involves somebody’s mother as an unseen character insinuates that other parents would appreciate it a little more than watching a child get bullied into washing someone’s clothes for them.

This advertisement is completely ineffective, it doesn’t promote Persil in any way whatsoever, because when the mother texts the protagonist saying “have you done the washing?” she could mean washing the dishes, or washing the car.

There are tonnes of ways we could improve this advertisement, for a start, we need to leave ourselves a lot more time, and even though I sound like a broken record with the time thing, it really was an issue. We thought that the time we had would be enough to plan and create two whole advertisements, as well as working on projects parallel to this with the other teachers. Oh how wrong we were. As with the other, we needed to include a scene of him actually washing the clothes, or at least an animation regarding the cleaning power of Persil. I guess that’s another way to improve it for next time.

Next time I would definitely take note of everything that went wrong this time, and we would certainly try to address those issues as well as we possibly can. For example, as mentioned, a strong bad point of the advertisement is certainly the acting, so next time, we would gather better actors and definitely make sure the advertisement itself is fool-proof in the planning stages. Purely because it was the bad planning, and awful acting that made the advert poorer than it could’ve been.