In our first advert (the football one). We used a couple of techniques. We used peer approval because we believe that if younger people think that Persil is cool then they will try to persuade their parents to wash their clothes with Persil. In our advert, two of our characters are jealous of the other character because their clothes are dirty. They force him to tell them how he got his shorts so white. In the end the boy with clean shorts confesses his secret detergent. They all then played football together happily. We also used promise a benefit because we are essentially promising our audience that if they use Persil, they too will be able to clean their filthy clothes to perfection and make their friends jealous.
We decided to film some of the advert in POV, we only used this with our main character this was so that the audience could get a sense of what it would be like to be this person. We also decided to make the advert seem fast pace.
I do not believe that our advert was effective and I do not believe that it would persuade people to buy our product. Our advert shows nothing about washing, it has no logo and the two supporting characters appear to bully the main character in to telling them how he got his shorts so white. Another reason I not believe that the advert was effective is that none of our characters look convincing, we invested in football shorts but to make the advert convincing we should have invested in a full football kit.
If we were to restart this assignment I would get somebody else to act as i do not believe that anybody in our group is a good actor. I would also look into getting actual football kits as I do not believe that our costumes were convincing.
We had no legal issues with our advertisement however there is the ethical issue of bullying. To sum up I do not believe that our advert was a success; this is because it is not at all persuasive.
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