Our second advertisement is about a lazy teenage boy in a boring class, he is not falling asleep and not doing any work, suddenly he gets a text message from his mum asking him if he has done the washing up, he panics and runs home. Just minutes later he gets back to class and texts back ‘yes’.
We used promise a benefit as an advertising technique, we shown this by making out that using Persil is so easy to use, even this teenager can do it, and in no time. The advert does not have any other advertising techniques.
We decided to put a song into the advert; however I am not happy with the choice of song as I do not believe it fits and it is only on for a few seconds. We also sped up the footage of our character walking out the room, which does not look brilliant but still fits quite well.
The advert would have been much more effective if we had shown our main character actually doing the washing. We also should have a different song or make the song fit better.
The only legal issues we would have is the issue of copyright in terms of the song and the phone we used in the advert.
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