Advert Ideas MS

In terms of advertising techniques, Persil nearly always use nurture. If there is not a child in the frame, there is a child doing the voice over.

Using the adverts that have already been proven a success as inspiration I believe that our production group should also use the nurture technique, as well as others.

Both of these advertisements use the nurture technique.

Idea 1

A child is walking to the washing machine with a basket full of green and blue laundry. She/he hands the basket to his/her mother who puts the laundry and the Persil washing powder into the machine. After that the mother pulls out the washing which is now screwed up into a ball and looking like the globe. A slogan comes onto the screen, which reads “Persil doesn't just clean clothes.'

Idea 2

A scientist visits a fruit stall and purchases a wide variety of fruit. He takes the fruit to his lab and adds the fruit to a basic washing powder (not Persil). He begins to experiment with different mixtures. All seems to be going well until his equipment explodes and fruit is fired all over the lab and on his white lab coat. The scientist is now looking scared and ashamed. An 'every man' walks in and hands a new box of Persil. The scientist washes his lab coat and is then pleased with the cleanliness and smell