Persil is a cleaning detergent which was introduced in 1907. Since then it has become well known for promoting the removal dirt. They do this through their advertisement and slogan, "Dirt is good." Many of their advertisements involve children getting dirty, this is effective because it will trigger a parental instinct in the target audience of parents. Persils' slogan is effective because it makes the brand seem more effective than others. Where mos people would be to scared to do anything that would get their clothes dirty, Persil reasures them that no matter how dirty your childrens clothes get, Persil will be able to get the dirt out.
Persils' main competetors include Bold and Ariel.
Persil is an extremely well known brand; it has become a household name, even if the homeowner does not necessarily buy Persil products. Persil is an instantly recognisable product and because of its recognisability it is considered reliable.
Distinction 3.2
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