Wednesday 9 March 2011

Persil Research continued BA

Persil's main competitors are Daz, Bold Surf and Ariel, Persil is the leader of the current detergent competition because it is easily the best value for money.

Best deals:
Daz:
3KG box, 42 washes = £8.17
Persil:
4KG box, 50 washes = £6.00
Ariel:
3KG box, 42 washes = £10.21
Bold:
3.36KG box, 42 washes = £10.42
Surf:
4KG box, 50 washes = £10.21

All information Copyrighted by Benjamin Arnold ©
Source: http://www.mysupermarket.co.uk/shelves/Laundry_in_Tesco.html

I emailed Persil to see if they had any information on sales and competitive figures, and all i got was a reply sending me to the Unilever website.


Unilever
Careline
Dear Sir/Madam,

Thank you for your recent email.

Unfortunately we don't have any relevant information which we can send you. However, you might like to look at our company website - www.unilever.co.uk - which has a lot of information about Persil. You will also find links to some other useful websites.

I'm sorry that we can't help further.

Kind regards,

Khalid Rashall
Careline Advisor

And the website proved fruitless.

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